Stories about Chaos

Most buyers still treat “security” like an IT checkbox. And most marketing teams still treat “AI” like a productivity toy. That gap is where risk lives. Because the moment you automate your content supply chain and you let AI touch briefs, templates, product data, images, copy, and distribution  you’re not just buying a tool. You’re plugging a third party into your brand, your P&L, and your legal exposure. This post is a buyer-friendly guide to what you should actually  look

How content automation turned year-end renewal conversations into numbers instead of opinions Every year, the same meetings show up on the calendar. Renewals. Budget alignment. Procurement reviews. The kind of meetings where marketing suddenly needs to explain itself in spreadsheets. For a long time, content platforms struggled here. Not because they weren’t valuable, but because their impact lived in vague territory: “Teams feel faster” “Markets are happier” “Creativity scal

Walk into any cosmetics store and you’re hit by a quiet kind of perfection. Every shelf seems choreographed — the gradients of colour, the light catching just right, the little price tags that somehow align across the entire wall. You could walk from Paris to Tokyo, and the same brand would look like it was designed by one person with a ruler and infinite patience. Except it wasn’t. It was built by a small army of designers, merchandisers, printers, and marketers. Every singl