Stories about Chaos

A few weeks ago, Sequoia Capital partner Julien Bek dropped an essay that made the rounds everywhere. His thesis: the next trillion-dollar company won't sell software. It will sell the work itself. A software company masquerading as a services firm. For every dollar businesses spend on software, they spend six on services. AI is coming for that budget. He's talking about insurance brokerage, accounting firms, legal contract work. Makes sense. But I read it and kept thinking a

Most buyers still treat “security” like an IT checkbox. And most marketing teams still treat “AI” like a productivity toy. That gap is where risk lives. Because the moment you automate your content supply chain and you let AI touch briefs, templates, product data, images, copy, and distribution  you’re not just buying a tool. You’re plugging a third party into your brand, your P&L, and your legal exposure. This post is a buyer-friendly guide to what you should actually  look

How content automation turned year-end renewal conversations into numbers instead of opinions Every year, the same meetings show up on the calendar. Renewals. Budget alignment. Procurement reviews. The kind of meetings where marketing suddenly needs to explain itself in spreadsheets. For a long time, content platforms struggled here. Not because they weren’t valuable, but because their impact lived in vague territory: “Teams feel faster” “Markets are happier” “Creativity scal